Top Beauty & Cosmetics Websites in Thailand

Name: Top websites in Thailand (Beauty & Cosmetics)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Thailand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

402.62K

30.51%122.82K

69.49%279.8K

↓21.06%

↑100.78%

Direct

konvy.com

157K

72.51%113.84K

27.49%43.16K

↓32.96%

↓60.9%

Search

sephora.com

143.27K

6.61%9.47K

93.39%133.8K

↑1,247.92%

↑2.35%

Direct

sephora.co.th

111.25K

47.58%52.93K

52.42%58.32K

↑146.81%

↓53.02%

Direct

ulta.com

100.07K

3.23%3.23K

96.77%96.84K

↑7,918.43%

↑168.08%

Direct

orientalprincess.com

91.64K

10.57%9.68K

89.43%81.96K

↑305.72%

↓1.79%

Direct

boots.com

82.4K

7.3%6.01K

92.7%76.39K

↑90.61%

↑87.14%

Direct

jeban.com

77.79K

30.99%24.11K

69.01%53.68K

↓9.74%

↓16.56%

Search

myskinrecipes.com

73.32K

57.66%42.27K

42.34%31.05K

↓24%

↓16.17%

Search

nsg.shopping

54.51K

3.8%2.07K

96.2%52.44K

↑514.66%

↑103.85%

Direct

vn1.ru

52.02K

0.32%164

99.68%51.86K

0%

↑9,516.26%

Direct

panpuri.com

48.13K

82.78%39.84K

17.22%8.29K

↑48.26%

↓32.15%

Direct

allbeauty.com

40.24K

0.51%205

99.49%40.03K

↑33,153.72%

↑60.62%

Direct

maybelline.com.sg

39.77K

0.52%208

99.48%39.57K

0%

Direct

gpoplanet.com

37.91K

10.47%3.97K

89.53%33.94K

↑559.53%

↓20.14%

Search

pretty-frank.com

36.34K

3.56%1.29K

96.44%35.05K

↓91.35%

0%

Direct

speick.de

35.55K

0.2%70

99.8%35.48K

↑225.95%

↑20,759.56%

Search

yesstyle.com

35.05K

33.22%11.65K

66.78%23.41K

↑0.79%

↑146.13%

Direct

nuskin.com

34.66K

100%34.66K

-

↑100.79%

↓28.41%

Direct

laroche-posay.us

32.09K

2.62%840

97.38%31.25K

↑4,604.55%

↑17.76%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Thailand on March 2026

As of March 2026, fragrantica.com leads Beauty & Cosmetics in Thailand with 402.62K monthly visits. Its audience skews mobile-first (30.51% desktop / 30.51% mobile), and traffic is down month over month -21.06% and up year over year 100.78%. konvy.com holds second with 157K visits and a desktop-leaning mix (72.51% desktop / 27.49% mobile), while sephora.com ranks third with 143.27K visits.

Across the leaders, pmuhub.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors allbeauty.com in the latest month (33,153.72%), while pretty-frank.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 60 of the top 100 sites are direct-led, 29 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Thailand