Top Beauty & Cosmetics Websites in Italy

Name: Top websites in Italy (Beauty & Cosmetics)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Italy, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.it

2.4M

27.29%653.94K

72.71%1.74M

↑28.36%

↑8.63%

Direct

fragrantica.it

2M

18.38%367.84K

81.62%1.63M

↑48.31%

↑41.79%

Direct

douglas.it

1.56M

19.33%301.06K

80.67%1.26M

↑26.32%

↓6.61%

Direct

sephora.it

1.53M

24.74%377.53K

75.26%1.15M

↑42.44%

↑6.08%

Direct

tigota.it

1.18M

11.71%137.81K

88.29%1.04M

↑34.72%

↑136.16%

Direct

topfarmacia.it

1.01M

19.47%195.76K

80.53%809.92K

↑29.15%

↑0.82%

Direct

cliomakeup.com

1M

1.68%16.88K

98.32%985.51K

↑10.35%

↓15.09%

Direct

pinalli.it

906.35K

21.49%194.78K

78.51%711.57K

↑59.41%

↑57.3%

Direct

yesstyle.com

796.57K

14.52%115.63K

85.48%680.94K

↑87.1%

↑29.16%

Direct

avon.it

612.78K

2.25%13.82K

97.75%598.96K

↑400.56%

↓27.03%

Direct

stylevana.com

517.73K

22.2%114.96K

77.8%402.78K

↑24.6%

↑29.4%

Direct

veralab.it

517.36K

20.09%103.92K

79.91%413.44K

↑111.15%

↓14.42%

Direct

casadelprofumo.it

493.62K

22.73%112.19K

77.27%381.43K

↑68.06%

↑19.3%

Direct

kikocosmetics.com

478.48K

14.45%69.12K

85.55%409.36K

↓16.11%

↓3.05%

Direct

fragrantica.com

470K

28.25%132.78K

71.75%337.22K

↑43.68%

↑43.22%

Direct

yves-rocher.it

433.39K

9.18%39.77K

90.82%393.62K

↑21.16%

↓9.32%

Direct

rituals.com

422.87K

10.38%43.88K

89.62%378.99K

↑151.46%

↑24.85%

Direct

loreal-paris.it

379.31K

7.48%28.35K

92.52%350.96K

↑26.88%

↑1.19%

Direct

eucerin.it

353.81K

8.24%29.14K

91.76%324.67K

↑149.52%

↓41.06%

Search

larocheposay.it

337.61K

11.5%38.82K

88.5%298.79K

↑44.66%

↓34.33%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Italy on March 2026

As of March 2026, notino.it leads Beauty & Cosmetics in Italy with 2.4M monthly visits. Its audience skews mobile-first (27.29% desktop / 27.29% mobile), and traffic is up month over month 28.36% and up year over year 8.63%. fragrantica.it holds second with 2M visits and a mobile-leaning mix (18.38% desktop / 81.62% mobile), while douglas.it ranks third with 1.56M visits.

Across the leaders, farmaciariale.it is the most mobile-first (100% of visits), whereas cosmoprof.com is the most desktop-reliant (47.1%). Momentum favors sopost.com in the latest month (1,769.08%), while caudalie.com shows the steepest pullback.

Acquisition patterns also differ: notino.it is driven primarily by search, notino.it by direct, and notino.it by referral; overall, 84 of the top 100 sites are direct-led, 13 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Italy