Top Travel & Tourism Websites in Hong Kong

Name: Top websites in Hong Kong (Travel & Tourism)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hong Kong, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

10.26M

41.81%4.29M

58.19%5.97M

↑26.39%

↑24.1%

Direct

klook.com

2.32M

35.89%831.22K

64.11%1.48M

↑4.38%

↑2.96%

Direct

agoda.com

1.76M

50.74%892.11K

49.26%865.95K

↑30.48%

↓2.67%

Direct

cathaypacific.com

1.35M

53.32%720.21K

46.68%630.44K

↓2.16%

↓10.15%

Direct

kkday.com

974.54K

37.59%366.31K

62.41%608.24K

↓14.46%

↓8.78%

Direct

booking.com

909.46K

61.25%557.03K

38.75%352.44K

↑16.21%

↓3.46%

Direct

skyscanner.com.hk

627.86K

49.58%311.29K

50.42%316.57K

↓5.71%

↓4.28%

Direct

wingontravel.com

578.35K

35.72%206.6K

64.28%371.75K

↑0.69%

↓10.55%

Direct

flightradar24.com

380.98K

38.95%148.38K

61.05%232.6K

↑27.19%

↑20.61%

Direct

americanexpress.com

293.31K

40.55%118.93K

59.45%174.38K

↑5.78%

↓4.09%

Direct

hongkongdisneyland.com

272.34K

18.5%50.38K

81.5%221.96K

↑70.45%

↓17.36%

Direct

ctrip.com

267.69K

67.91%181.79K

32.09%85.9K

↓11.11%

↓13.63%

Direct

tripadvisor.com.hk

257.85K

44.08%113.65K

55.92%144.2K

↓1.23%

↓36.8%

Search

getyourguide.com

240.47K

44.77%107.66K

55.23%132.81K

↑28.75%

↑44.52%

Direct

oceanpark.com.hk

240.43K

20.56%49.43K

79.44%191K

↑35.7%

↓19.63%

Direct

gltjp.com

239.38K

51.36%122.94K

48.64%116.44K

↓22.19%

↑0.18%

Search

tripadvisor.com

227.83K

49.99%113.9K

50.01%113.93K

↑5.33%

↓16.4%

Search

traveloka.com

217.52K

84.2%183.16K

15.8%34.37K

↑78.33%

↑49.31%

Referral

airbnb.com.hk

212.07K

58.64%124.36K

41.36%87.71K

↑26.72%

↓3.4%

Direct

flyday.hk

201.68K

37.67%75.96K

62.33%125.71K

↓39.13%

↓21.63%

Direct

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Key Insights on Top Travel & Tourism Websites in Hong Kong on May 2026

As of May 2026, trip.com leads Travel & Tourism in Hong Kong with 10.26M monthly visits. Its audience skews mobile-first (41.81% desktop / 41.81% mobile), and traffic is up month over month 26.39% and up year over year 24.1%. klook.com holds second with 2.32M visits and a mobile-leaning mix (35.89% desktop / 64.11% mobile), while agoda.com ranks third with 1.76M visits.

Across the leaders, iglobe.hk is the most mobile-first (99.51% of visits), whereas tiket.com is the most desktop-reliant (94.92%). Momentum favors ihg.com.cn in the latest month (6,252.74%), while accor.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 69 of the top 100 sites are direct-led, 28 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hong Kong