Top Travel & Tourism Websites in Estonia

Name: Top websites in Estonia (Travel & Tourism)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Estonia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

420.83K

94.06%395.82K

5.94%25K

↓4.21%

↑5.54%

Direct

flightradar24.com

164.56K

93.97%154.64K

6.03%9.93K

↑93.07%

↓5.67%

Direct

trip.ee

111.93K

71.35%79.86K

28.65%32.07K

↑1.6%

↓17.18%

Direct

skyscanner.net

102.55K

91.69%94.03K

8.31%8.52K

↑7.81%

↑4.13%

Direct

tpilet.ee

75.1K

70.42%52.88K

29.58%22.22K

↓1.47%

↓31.18%

Direct

momondo.ee

72.19K

99.37%71.74K

0.63%458

↓6.93%

↑4.9%

Direct

airbnb.com

68.46K

100%68.46K

-

↑48%

↓5.18%

Direct

ryanair.com

59.54K

92.18%54.89K

7.82%4.66K

↓7.32%

↓25.53%

Direct

tripadvisor.com

57.97K

92.46%53.6K

7.54%4.37K

↓5.45%

↓16.49%

Search

wizzair.com

57.36K

98.07%56.26K

1.93%1.11K

↑19.48%

↑24.7%

Direct

luxexpress.eu

49.82K

89.06%44.37K

10.94%5.45K

↓14.17%

↓6.78%

Direct

finnair.com

37.68K

91.34%34.42K

8.66%3.27K

↑9.28%

↑7.88%

Direct

kiwi.com

33.91K

90.13%30.57K

9.87%3.35K

↑10.7%

↓10.58%

Direct

balticlivecam.com

33.66K

71.97%24.23K

28.03%9.44K

↓6.93%

↑25.69%

Direct

mid.ru

31.82K

95.66%30.43K

4.34%1.38K

↑18.19%

↑4.76%

Direct

reisidiilid.ee

30.54K

100%30.54K

-

↓14.64%

↑15.67%

Direct

aviasales.ru

26.33K

97.16%25.58K

2.84%749

↑36.36%

↓5.23%

Direct

airbnb.com.ee

26.33K

94.65%24.92K

5.35%1.41K

↓9.05%

↓9.76%

Direct

lufthansa.com

26.1K

98.69%25.75K

1.31%342

↑7.91%

↑9.17%

Direct

turkishairlines.com

24.43K

93.84%22.93K

6.16%1.5K

↑0.15%

↑5.22%

Direct

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Key Insights on Top Travel & Tourism Websites in Estonia on March 2026

As of March 2026, booking.com leads Travel & Tourism in Estonia with 420.83K monthly visits. Its audience skews desktop-first (94.06% desktop / 94.06% mobile), and traffic is down month over month -4.21% and up year over year 5.54%. flightradar24.com holds second with 164.56K visits and a desktop-leaning mix (93.97% desktop / 6.03% mobile), while trip.ee ranks third with 111.93K visits.

Across the leaders, francetoday.com is the most mobile-first (100% of visits), whereas airbnb.com is the most desktop-reliant (100%). Momentum favors visitukraine.today in the latest month (883.99%), while novatours.eu shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 65 of the top 100 sites are direct-led, 25 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Estonia