Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.67M

38.41%642.47K

61.59%1.03M

↓11.9%

↓4.37%

Direct

threads.com

831.47K

46.07%383.08K

53.93%448.39K

↑12.74%

↑1,052.44%

Direct

boozt.com

593.63K

27.73%164.62K

72.27%429K

↓8.72%

↓19.27%

Direct

stockmann.com

493.5K

22.46%110.82K

77.54%382.68K

↑14.12%

↓22.67%

Direct

hm.com

411.86K

36.23%149.21K

63.77%262.65K

↑0.93%

↓10.59%

Direct

shein.com

250.83K

47.48%119.09K

52.52%131.74K

↑5.74%

↑19.04%

Direct

carlings.com

231.02K

10.06%23.24K

89.94%207.78K

↓2.85%

↑46.56%

Direct

varusteleka.com

214.77K

43.24%92.87K

56.76%121.9K

↑5.11%

↑10.86%

Direct

ginatricot.com

211.92K

28.22%59.81K

71.78%152.12K

↓25.17%

↑77.17%

Direct

dressmann.com

211.91K

25.89%54.87K

74.11%157.04K

↓19.18%

↑8.11%

Direct

makia.com

197.27K

2.68%5.29K

97.32%191.98K

↑8.74%

↑621.45%

Direct

hikipanta.fi

193.21K

1.33%2.57K

98.67%190.64K

↑15.25%

↑459.98%

Direct

tommy.com

193.08K

3.88%7.49K

96.12%185.59K

↑14.44%

↑734.74%

Direct

gymshark.com

189.59K

3.42%6.48K

96.58%183.1K

↓12.79%

↑335.58%

Direct

plt.fi

184.2K

0.42%773

99.58%183.43K

↑29.53%

↑2,664.03%

Direct

booztlet.com

181.98K

45.32%82.47K

54.68%99.51K

↑24.9%

↓46.04%

Direct

vqfit.com

176.96K

-

100%176.96K

↑28.73%

↑8,819.88%

Direct

bbcicecream.eu

174.8K

-

100%174.8K

↑23.16%

↑21,611.87%

Direct

osw.fi

174.8K

-

100%174.8K

↑11.61%

↑22,583.53%

Direct

def-shop.fi

171.73K

1.98%3.41K

98.02%168.32K

↑11.06%

↑692.43%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on May 2026

As of May 2026, zalando.fi leads Apparel & Fashion in Finland with 1.67M monthly visits. Its audience skews mobile-first (38.41% desktop / 38.41% mobile), and traffic is down month over month -11.9% and down year over year -4.37%. threads.com holds second with 831.47K visits and a mobile-leaning mix (46.07% desktop / 53.93% mobile), while boozt.com ranks third with 593.63K visits.

Across the leaders, vqfit.com is the most mobile-first (100% of visits), whereas nelly.com is the most desktop-reliant (95.82%). Momentum favors mellerbrand.com in the latest month (5,690.05%), while nelly.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 78 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland