Top Apparel & Fashion Websites in Australia

Name: Top websites in Australia (Apparel & Fashion)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

myer.com.au

13.06M

22.71%2.97M

77.29%10.09M

↑8.47%

↑20.66%

Direct

theiconic.com.au

7.69M

29.23%2.25M

70.77%5.45M

↑23.02%

↑34.64%

Direct

shein.com

6.94M

36.25%2.51M

63.75%4.42M

↑17.13%

↑54.11%

Direct

davidjones.com

5.24M

29.87%1.57M

70.13%3.68M

↑8.5%

↑30.15%

Direct

cottonon.com

4.69M

26.17%1.23M

73.83%3.47M

↓9.02%

↑62.35%

Direct

uniqlo.com

4.28M

30.46%1.3M

69.54%2.98M

↑8%

↑23.33%

Direct

depop.com

2.84M

53.32%1.51M

46.68%1.32M

↑24.94%

↑54.83%

Direct

kookai.com.au

2.62M

13.22%346.13K

86.78%2.27M

↑57.39%

↑106.34%

Direct

jd-sports.com.au

2.61M

28.92%756.31K

71.08%1.86M

↓11.74%

↑35.52%

Direct

glassons.com

2.57M

35.43%911.57K

64.57%1.66M

↑0.2%

↑55.28%

Direct

threads.com

2.27M

40.89%927.53K

59.11%1.34M

↓8.44%

↑771.02%

Search

zara.com

2.12M

28.17%598.06K

71.83%1.52M

↑52.81%

↑56.91%

Direct

countryroad.com.au

2.03M

18.03%365.73K

81.97%1.66M

↓11.22%

↑55.12%

Direct

princesspolly.com.au

2.01M

35.34%711.14K

64.66%1.3M

↓7.73%

↑66.2%

Direct

asos.com

1.97M

30.89%608.42K

69.11%1.36M

↓16.23%

↑17.4%

Direct

bestandless.com.au

1.84M

11.28%207.31K

88.72%1.63M

↑5.59%

↑83.94%

Direct

hm.com

1.73M

34.45%595.51K

65.55%1.13M

↑8.44%

↑18.9%

Direct

revolveclothing.com.au

1.49M

15.5%231.57K

84.5%1.26M

↑27.71%

↑81.99%

Direct

lululemon.com.au

1.47M

25.17%370.12K

74.83%1.1M

↑2.66%

↑48.44%

Direct

universalstore.com

1.45M

37.17%538.16K

62.83%909.49K

↓12.5%

↑42.52%

Direct

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Key Insights on Top Apparel & Fashion Websites in Australia on May 2026

As of May 2026, myer.com.au leads Apparel & Fashion in Australia with 13.06M monthly visits. Its audience skews mobile-first (22.71% desktop / 22.71% mobile), and traffic is up month over month 8.47% and up year over year 20.66%. theiconic.com.au holds second with 7.69M visits and a mobile-leaning mix (29.23% desktop / 70.77% mobile), while shein.com ranks third with 6.94M visits.

Across the leaders, shoesandsox.com.au is the most mobile-first (95.8% of visits), whereas factorie.com.au is the most desktop-reliant (58.12%). Momentum favors 2xu.com in the latest month (137.78%), while musclenation.org shows the steepest pullback.

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Australia