Top Automotive Websites in South Africa

Name: Top websites in South Africa (Automotive)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in South Africa, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

autotrader.co.za

6.15M

25.35%1.56M

74.65%4.59M

↑36.63%

↑6.82%

Direct

topauto.co.za

4.37M

2.56%111.65K

97.44%4.26M

↑88.95%

↑264.51%

Direct

cars.co.za

3.07M

19.37%593.76K

80.63%2.47M

↑23.5%

↓9.79%

Direct

webuycars.co.za

2.97M

22.83%677.53K

77.17%2.29M

↑39.85%

↓8.96%

Direct

formula1.com

1.31M

32.63%426.01K

67.37%879.58K

↑486.29%

↑14.98%

Direct

gumtree.co.za

1.21M

25.83%312.27K

74.17%896.81K

↑21.92%

↓47.58%

Search

gobid.co.za

824.36K

28.59%235.69K

71.41%588.67K

↓3.42%

↑37.6%

Direct

carmag.co.za

808.56K

5.2%42.07K

94.8%766.49K

↑129.3%

↑4.37%

Direct

toyota.co.za

667.08K

15.86%105.81K

84.14%561.27K

↑39.52%

↑125.3%

Direct

racingnews365.com

649.65K

2.26%14.68K

97.74%634.97K

↑300.58%

↑69.78%

Direct

wesbank.co.za

528.07K

17.7%93.47K

82.3%434.6K

↑150.56%

↓16.59%

Direct

heycarter.co.za

490.09K

1.7%8.35K

98.3%481.75K

↓35%

↑34.8%

Direct

motorsport.com

451.39K

6.07%27.39K

93.93%424K

↑43.91%

↑168.29%

Direct

4x4community.co.za

415.65K

22.34%92.87K

77.66%322.78K

↑18.05%

↑13.52%

Direct

nissan.co.za

382.07K

3.56%13.59K

96.44%368.47K

↑62.22%

↑134.95%

Direct

weelee.co.za

295.85K

19.06%56.4K

80.94%239.45K

↑92.88%

↑36.97%

Direct

carfind.co.za

290.99K

22.64%65.87K

77.36%225.12K

↑87.38%

↑13.2%

Direct

justanswer.com

282.82K

18.57%52.52K

81.43%230.3K

↑36.3%

↓20.86%

Direct

goldwagen.com

272.88K

32.17%87.78K

67.83%185.1K

↑31.11%

↑18%

Direct

motor1.com

272.36K

1.56%4.26K

98.44%268.11K

↑80.39%

↓10.67%

Direct

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Key Insights on Top Automotive Websites in South Africa on March 2026

As of March 2026, autotrader.co.za leads Automotive in South Africa with 6.15M monthly visits. Its audience skews mobile-first (25.35% desktop / 25.35% mobile), and traffic is up month over month 36.63% and up year over year 6.82%. topauto.co.za holds second with 4.37M visits and a mobile-leaning mix (2.56% desktop / 97.44% mobile), while cars.co.za ranks third with 3.07M visits.

Across the leaders, rideapart.com is the most mobile-first (100% of visits), whereas auctionnation.co.za is the most desktop-reliant (84.81%). Momentum favors vorsteiner.com in the latest month (51,387.4%), while junkmail.co.za shows the steepest pullback.

Acquisition patterns also differ: autotrader.co.za is driven primarily by search, autotrader.co.za by direct, and autotrader.co.za by referral; overall, 88 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in South Africa