Top Banking Websites in Hungary

Name: Top websites in Hungary (Banking)
Creator: Semrush
License: https://semrush.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Hungary, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

portfolio.hu

17.29M

13.82%2.39M

86.18%14.9M

↓20.98%

↓13.94%

Direct

otpbank.hu

4.89M

29.52%1.44M

70.48%3.45M

↑11.98%

↓10.22%

Direct

magyarorszag.hu

3M

54.64%1.64M

45.36%1.36M

↓8.13%

↓22.38%

Direct

szamlazz.hu

2.71M

54.61%1.48M

45.39%1.23M

↑12.78%

↑1.29%

Direct

vg.hu

2.32M

21.7%504.16K

78.3%1.82M

↓19.75%

↑9.49%

Direct

penzcentrum.hu

2.21M

28.99%640.19K

71.01%1.57M

↓4.92%

↓13.16%

Direct

cib.hu

1.69M

32.48%548.89K

67.52%1.14M

↑38.72%

↓4.15%

Direct

kormany.hu

1.68M

25.85%435.27K

74.15%1.25M

↑141.55%

↑18.93%

Direct

kh.hu

1.38M

39.27%542.36K

60.73%838.84K

↓3.01%

↓12.52%

Direct

raiffeisen.hu

1.06M

29.76%315.18K

70.24%743.99K

↑31.15%

↑2.53%

Direct

erstebank.hu

777.5K

51.1%397.3K

48.9%380.2K

↑36.85%

↓27.09%

Direct

wise.com

756.34K

45.47%343.88K

54.53%412.46K

↓11.87%

↓13.91%

Direct

billingo.hu

749.81K

62.3%467.1K

37.7%282.71K

↓3.79%

↓12.09%

Direct

privatbankar.hu

722.12K

38.69%279.41K

61.31%442.71K

↑3.16%

↓26.33%

Direct

allianz.hu

698.05K

34.92%243.77K

65.08%454.27K

↑19.42%

↓14.31%

Direct

otpportalok.hu

680.42K

19.71%134.08K

80.29%546.34K

↑31.43%

↓27.15%

Direct

generali.hu

643.83K

31.1%200.2K

68.9%443.63K

↓0.49%

↓3.76%

Direct

mnb.hu

634.37K

38.87%246.55K

61.13%387.82K

↓5.13%

↓10.22%

Direct

union.hu

629.77K

19.04%119.9K

80.96%509.86K

↑1.23%

↑2.1%

Direct

otpbankdirekt.hu

538.7K

71.33%384.26K

28.67%154.45K

↑6.08%

↓48.84%

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Key Insights on Top Banking Websites in Hungary on May 2026

As of May 2026, portfolio.hu leads Banking in Hungary with 17.29M monthly visits. Its audience skews mobile-first (13.82% desktop / 13.82% mobile), and traffic is down month over month -20.98% and down year over year -13.94%. otpbank.hu holds second with 4.89M visits and a mobile-leaning mix (29.52% desktop / 70.48% mobile), while magyarorszag.hu ranks third with 3M visits.

Across the leaders, nezavisne.com is the most mobile-first (100% of visits), whereas erstebroker.hu is the most desktop-reliant (100%). Momentum favors token.io in the latest month (658.78%), while metlife.hu shows the steepest pullback.

Acquisition patterns also differ: portfolio.hu is driven primarily by search, portfolio.hu by direct, and portfolio.hu by referral; overall, 79 of the top 100 sites are direct-led, 13 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Hungary