Semrush Turns Employees into ‘Brand Visibility Experts’
The April Fools’ Day activation reflects a broader shift: brand visibility is everyone’s job
April 2, 2026
1,000+ senior leaders to convene in London to master the convergence of SEO and AI Search - securing a distinct advantage in a rapidly changing landscape
Semrush announced the launch of Spotlight 2026, its flagship marketing conference taking place in London on October 13. The event is designed to equip marketers with the strategies required to compete and win brand visibility in the AI search era.
As the interconnections between SEO and AI Search become increasingly clear, leaders who want to remain seen must embrace a modernized, comprehensive brand visibility strategy. Semrush is leading the market and the conversation on how brands can win visibility, and Spotlight 2026 will be centered around this primary theme. The 2026 forum will gather more than 1,000 senior leaders – including CMOs, heads of brand, SEO executives, and growth teams – to move beyond theory and create the new blueprints and models for brand visibility.
In a world where LLMs and AI agents are changing every facet of brand discovery, staying static is not an option. Spotlight 2026 is designed to provide a practical roadmap to adapt and to own brand visibility. We’re bringing together the world’s leading operators to challenge assumptions and walk away with the plans required to outperform their competitors.
Andrew Warden, Chief Marketing Officer at Semrush
A Strategic Blueprint to Win in Digital Visibility
Spotlight 2026 will uncover the rapid, digital marketing industry shifts plaguing some of the most talented marketers today, plus offer high-impact strategies. The event will feature a mix of main stage keynotes, focused breakout sessions, and curated discussions, prioritizing:
- The SEO + AI Search Opportunity: Capturing market share through a comprehensive approach involving traditional search and AI-driven discovery strategies.
- Total Digital Brand Visibility: Ensuring brand share of voice dominance across a fragmented ecosystem of platforms and LLMs.
- Executive-Level Performance: Maintaining marketing effectiveness during periods of radical technological change.
- Peer-to-Peer Exchange: Curated networking for leaders navigating parallel competitive pressures.
The AI Visibility Bootcamp: From Insight to Advantage
For those looking to add practical experience while in town, Semrush will run an AI Visibility Bootcamp alongside the event. This hands-on track offers marketers training on maximizing brand presence across traditional and AI-driven discovery platforms, with a focus on real workflows, tools, and use cases that can be applied immediately.
Building on Proven Momentum
Spotlight 2026 follows a record-breaking 2025 event. Additional details, including speakers, agenda highlights, and ticket availability will be shared in the coming months.
